Given the fast-paced world of today’s times, distribution strategies of the company are of crucial importance. Most companies are driven by the goal of reaching out to their customers far and wide, by expanding in various markets. This will help them balance out the rising costs and aid them to get a higher turn-over, and consequently, a higher margin. With the right product distribution strategies in place, you can ensure that your products are delivered to the customers, far and wide. Otherwise, you will lose money on marketing and also in the form of opportunity costs. Besides, when the customer wants to purchase the product still cannot find it, it adds to the loss of the brand.
Distribution strategy can be summarized in the 3 main points:
The following are the various types of distribution:
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